Creativitea
Packaging Design
Overview
Creativitea is a tea brand with an interactive surprise inside its packaging. There is a DIY origami in each and every one of the tea packets that acts as a timer for the tea to bring out the best flavor and add a bit of goodness to consumers’ day. Each piece of origami was designed to take the perfect amount of steeping time to complete.
FLAT
ORIGAMI PAPERS
LOGO
Logo concept
After a careful consideration, the name Creativitea was chosen for this package design concept. In order to have the logo represent the products, and what it is known for, it was best to create a logo inspired by an origami. The style of the logo is pictorial using only lines to mimic an origami rose. A rose was used because it represents beauty, elegance, and sweetness. In addition, the lines have soft round edges representing the smoothness of a tea and round sans-serif typeface to match the style of the logo.
