BrightPoint Art Supply
Branding
Overview
BrightPoint Art Supply is an affordable art supply store for aspiring artists. The store was created in 1990 by a couple named Victoria Lafrence and Thomas Dizon, they were an artist couple who enjoyed experimenting with many different art styles and materials. They always loved their community, and they would always share their new discoveries and spread positive energy through their art. The couple eventually settled down in Seattle, where many young artists are residing.
LOGO
Concept
BrightPoint’s logo is a shape of a fountain pen with the negative space inside is a paintbrush. The paintbrush within the fountain pen represents the young adults and aspiring artists and their unlimited potential to pour out like a fountain.
