WWF Campaign Poster
A series of three illustrated posters spreading awareness about climate change
Overview
This campaign focuses on encouraging viewers about climate change. Instead of showing gruesome imagery to gain sympathy, I applied a friendly approach by using primary and secondary colors such as red, green and blue to grab the viewer’s attention with a call to action message about climate change.
Method
Overlapping method was used to create this poster series. The word ‘Earth’ is personified and different results of the climate change effecting it.
